Privacy Policy – Apex MensWear

At Apex MensWear, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website and services, you agree to the terms of this Privacy Policy.

1. Who We Are

Company name: Apex MensWear
Trading address: MONTANO BEHAVIORAL SERVICES LLC, 11174 Southwest 71st Lane, Miami, Florida 33173, United States
Support email: support@apexmenswear.com

We act as the Data Controller for the personal data we process.

2. Information We Collect

We may collect the following types of personal data when you use our website or make a purchase:

• Identity Data – name, date of birth, gender.

• Contact Data – email address, billing address, delivery address, phone number.

• Payment Data – payment method, billing details (note: card details are processed securely by third-party payment providers, we do not store full payment card details).

• Account Data – login details if you create an account with us.

• Technical Data – IP address, browser type, device information, cookies.

• Marketing Preferences – your choices on receiving marketing communications from us.

3. How We Use Your Information

We process your personal data for the following purposes:

• To process and deliver your orders.

• To provide customer support and respond to enquiries.

• To send order confirmations, shipping updates, and account notifications.

• To improve our website, services, and customer experience.

• To comply with legal obligations (e.g., tax, fraud prevention).

• To send marketing emails/offers (only if you have given consent or if you are an existing customer under soft opt-in rules).

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contractual necessity – to fulfil your orders and provide services.

• Legal obligation – to comply with UK law and tax regulations.

• Legitimate interests – to improve our services, prevent fraud, and market to existing customers.

• Consent – where you have actively opted-in to marketing communications.

5. Sharing Your Information

We do not sell your personal data. However, we may share your data with:

• Payment service providers (to process payments securely).

• Delivery and courier companies (to ship your orders).

• IT and hosting service providers (for website operations).

• Legal authorities (if required by law).

6. International Data Transfers

As our company is based in the United States, your personal data may be transferred outside the UK. When we transfer your data internationally, we ensure that adequate safeguards (such as UK-approved Standard Contractual Clauses) are in place to protect your rights.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Generally:

• Order information – kept for 6 years (for tax and accounting obligations).

• Customer accounts – kept until you request deletion.

• Marketing data – kept until you unsubscribe or withdraw consent.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right to access – request a copy of the data we hold about you.

• Right to rectification – correct inaccurate or incomplete data.

• Right to erasure – request deletion of your data (“right to be forgotten”).

• Right to restrict processing – limit how we use your data.

• Right to data portability – request transfer of your data to another provider.

• Right to object – opt-out of processing for marketing or legitimate interest.

• Right to withdraw consent – if processing is based on consent.

To exercise these rights, please contact us at support@apexmenswear.com.

9. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve website functionality, analyse traffic, and personalise your experience.

You can manage or disable cookies in your browser settings. For more details, see our Cookie Policy (to be created separately).

10. Data Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

11. Complaints

If you believe we have not handled your data properly, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

📧 support@apexmenswear.com
🏢 MONTANO BEHAVIORAL SERVICES LLC, 11174 Southwest 71st Lane, Miami, Florida 33173, United States